In the rush to take action many small businesses are missing the important element of creating a brand marketing strategy. Here’s how.

Public opinion on GMOs is often driven by misinformation and myths, despite scientific consensus that GMOs are safe to eat and nutritionally equivalent to their non-GMO counterparts. While some brands, like Campbell’s and Betty Crocker, have sought to educate consumers about GMOs rather than play into their fears, others are simply spreading confusion. Many brands tout their products as non-GMO even when their …
Read Article: Confronting Misinformation and Fearmongering…One Brand At A Time

Marketers spend a lot of time trying to nail down abstract concepts. They’re tasked with turning brainstorming sessions and comments sourced during focus groups into campaigns that sum up everything about a brand’s identity in a neat, tidy, and most importantly, interesting way. But what if a consumer could walk into a room and fully experience …
Read Article: 15 Creative Examples of Branded Pop-Up Shops

This fall more than 200 biotech CEOs from 25 different countries will attend the 17th Annual BIO Investor Forum (BIF) in San Francisco with the specific goal of connecting with partners to make the deals that drive our industry.  The premier event for emerging private and public companies, BIF will likely draw upwards of 300 …
Read Article: Early-Stage Portfolios Can Win Over Active Investors at BIO Investor Forum

Writing last week for Morning Consult, BIO President and CEO Jim Greenwood proposed several policy ideas for Washington lawmakers to consider as they look to further reform America’s tax code. Our nation’s life sciences industry is thriving but other countries are adopting policies designed to attract biotechnology firms to their shores, and as a result, …
Read Article: Greenwood: America Leads in Biopharmaceutical Innovation. Let’s Keep It That Way.

There’s a huge opportunity to improve agriculture with gene editing. But we need to give CRISPR a chance, writes Tamar Haspel in Vox. The National Academies of Sciences, Engineering, and Medicine last week released a report on how to address the most pressing problems of American agriculture. The list of those problems is long and …
Read Article: A New NAS Report Says Gene Editing is a “Breakthrough Opportunity”

Each year, the Institute of Food Technologists (IFT) holds their annual meeting and expo.  Since 1939, IFT has been bringing the most creative minds in the science of food and technology together to collaborate, learn, and contribute, all with the goal of inspiring and transforming collective scientific knowledge into innovative solutions for the benefit of all …
Read Article: GMO Answers LIVE at IFT 2018

The last day of the 2018 BIO World Congress on Industrial Biotechnology wrapped up Thursday, July 19, with a half-day of programming and partnering, packed with breakout sessions, company and technical presentations, a lunch plenary and the announcement of the third annual Leadership and Legacy Award in Industrial Biotechnology and Agriculture recipient. The BIO World …
Read Article: #BIOWC18 | Day 3 Wrap-Up

At the start of the second day of programming at the 2018 BIO World Congress on Industrial Biotechnology, attendees took in a breakfast plenary discussion as panelists explored biobased materials and how biobased innovations are redesigning markets and fashion trends. At a conference where biofuels, enzymes, proteins and industrial processes take center stage, some attendees …
Read Article: #BIOWC18 | Day 2 Wrap-Up

Programming for the 15th BIO World Congress on Industrial Biotechnology kicked off on Tuesday, July 17 at the Pennsylvania Convention Center in Philadelphia. BIO’s President and CEO Jim Greenwood provided welcoming remarks ahead of the lunch plenary session, highlighting the growth of the biobased economy and BIO’s commitment to fostering innovation in industrial biotechnology. “I’ve …
Read Article: #BIOWC18 | Day 1 Wrap-Up